ClickTale has released in beta ClickTale Mobile, which allows businesses to view their mobile customers’ true-to-life browsing experience at all levels of detail, from aggregated views to playable videos of individual sessions.
"Companies today are almost completely blind to how customers interact with their mobile sites. It's essentially a black box," said Dr. Tal Schwartz, CEO and co-founder of ClickTale, in a statement. "Businesses can now visualize what's working and what's not on their Web sites by seeing every swipe, pinch, tilt, and tap. By revealing the problems that are frustrating their customers, businesses can finally make the site improvements that optimize the mobile customer experience for millions of users worldwide."
ClickTale Mobile will allow users to do the following:
- Boost conversion rates of landing pages, online forms and shopping carts;
- Maximize ROI from existing marketing channels;
- Reduce site abandonment rates; and
- Increase visitor engagement.
"We consider our mobile Web site to be a vital part of our online presence, yet we feel that there's so much more that we still have to learn in terms of customer mobile experience," said Morikazu Suma, head of UX in CyberAgent, Japan's no.1 blogging platform. "We're excited to see the insights ClickTale Mobile will deliver."
One of the first customers to be included in the ClickTale Mobile Beta is CBS, who is looking forward to getting ClickTale Mobile up and running on their many online global sites, such as CNET and Last.fm. ClickTale's full mobile solution will be made available to the general public later this year.