Chordiant Forges Marketing Agreement with Kainos

In its second partnership announcement in two weeks, Chordiant Software Inc. made public a new marketing agreement with CRM and eBusiness specialist Kainos. The agreement, which calls for a systems integration between the two companies, will target businesses in the United Kingdom and Ireland. According to one of Kainos directors, Desmond Shield, Chordiant's software platform will allow his company's delivery method and integration expertise to excel. "Many systems integrators are realizing the attraction of a tailored approach to customer management solutions for major consumer organizations, and in Kainos we were lucky enough to find a partner that already had people trained in this approach," says Allen Swann, Chordiant's president of International Operations. Last week the Cupertino, CA-based Chordiant had announced another new partnership: an alliance with Interelate, a service provider of personalized marketing, sales, and customer intelligence solutions. In contrast to its agreement with Kainos, Chordiant's alliance with Interelate is focused both on improving services to existing customers of both companies and on using new sales channels in the North American market. Moving their partnership farther into the business-to-consumer space, Chordiant president and CEO Stephan Kelly said in a company release that he expects the two companies to improve their customer relationships through both Web-based and more traditional sales and marketing channels. "Chordiant is now in a stronger position to offer and deliver our marketing solutions to a wider range of customers," Kelly said. According to materials released by the two companies, the Chordiant and Interelate alliance will target customers in the financial services, telecommunications, media, retail and healthcare markets.

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