Alteryx, a provider of strategic analytics, and AbsolutData, a provider of data analytics services, have entered into a partnership to deliver strategic customer analytics solutions.
The joint offering is expected to allow customers to realize greater growth options and cost savings through targeted marketing, predictive analytics, and customer insight analytics. It will also help organizations to fully understand and deliver profitable, multichannel customer analytics without requiring long data-unification projects.
"Organizations are looking for ways to use analytics to drive real business value from their marketing, customer engagement, and communications," stated Anil Kaul, CEO of AbsolutData, in a statement. "AbsolutData's fanatical focus on delivering impactful analytics allows our clients to drive the biggest business impact from their data, and the Alteryx platform offers a powerful set of capabilities that help us to get this value to our clients in a fraction of the time of other solutions."