AIT, a Web hosting and domain registration company in Fayetteville, N.C., has launched its Email Marketer product.
AIT's Email Maketer is geared toward helping businesses at every level build relationships with customers and increase online sales with a Web-based tool. The most recent version includes many features that allow any size business to manage contacts, send email campaigns, track results, gather data, and automate follow up with customers and prospects.
New features in Email Marketer (Version 6) allow marketers to make sure email is relevant to the customers they are reaching. Custom fields and dynamic content allow marketers to send email to thousands of contacts with sections that are customized to each individual user based on preferences, previous interactions, and other data gathered.
"Email Campaigns represent one of the top ways that business can increase their return on investment. We feel that Email Marketer is superior to anything in the market today that makes it simple for non-technical users to go to market with a professional look and a robust tool to manage the needs of any size business. Most email marketing companies raise your monthly fee as your contact lists grow. AIT's Email Marketer is the same low monthly price, no matter what size contact list you have," said AIT marketing manager Roberto Blake in a statement. "AIT's Email Marketer is full of great features that you will only find in software that costs thousands of dollars, from dynamic content blocks, surveys to gather data on your customers, full-featured auto-responders and triggers so you can automate any part of your campaign, and many more great features. These auto-responders allow your campaigns to run almost entirely through automation, saving business time and money."