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Aberdeen Announces Top 10 CRM Implementations of 2000
Posted Apr 16, 2001
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In a new report, IT marketing analysis firm Aberdeen Group lists and reviews what it considers the top 10 examples of CRM implementations in 2000. Each award in the report features a case study on the CRM supplier, the customer, and the implementation strategy.

Vendor

End User

Allegis

Viewsonic

Annuncio

Dell Computer

Applix

Comshare

Azerity

Quicklogic

eAssist

British Telecom

FirePond

Blue Cross Blue Shield of New York

Nortel/Clarify

Guaranty Bank

Pivotal

Intrawest

Siebel

Honeywell Aerospace

Trilogy

Gulf states Toyota

In conducting research for "What Works: Ten Significant CRM Implementations of 2000", the Boston-based firm reviewed hundreds of examples of CRM implementations to determine what worked and what did not. "We looked for real business problems, their solutions, and concrete return on investment," says report editor and Aberdeen research director Denis Pombriant. "We asked, 'What works in the real world?' because we wanted to report on more than just vendor market share."

The top 10 list was released in alphabetical order of supplier, rather than a numbered list of placing, because so many factors influenced each decision that direct comparisons would not be realistic. "CRM is made up of very diverse modules--if you want to compare them all, it would be an apples-vs.-watermelons comparison," says Pombriant.

Each case study covers in-depth research of CRM suppliers, customers, and implementation strategies. The report illustrates CRM market information, the global acceptance of CRM, vertical market orientation and penetration of ASP-based solutions.

Aberdeen chose to examine a mosaic of industries, companies, vendors, business problems, and solution approaches and disregard conventional vendor-oriented yardsticks such as size, market share, and end-user SIC code.

Honorable mentions include Salesforce.com with Siemens PT&D; Telution with Netifice; and UpShot with Jamcracker. For more information, go to www.aberdeen.com/top10crm.

--David Kent, destinationCRM.com

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To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
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