cVidya, a provider of revenue analytics solutions for digital and communications service providers, today launched a marketing analytics solution called Enrich, which it says offers a 360-degree view of cross-business key performance indicators, as well as packages of pre-modeled customer data analytics.
Enrich also enables marketers to independently detect new business opportunities, identify underserved customer segments and their needs and preferences, detect and address negative trends in customer behavior, and monitor the impact of marketing initiatives.
Using sophisticated algorithms and machine-learning capabilities, Enrich can reveal hidden correlations between related subscribers, such as family members or partners, which can then be offered appropriate group tariffs or cross-service propositions. Marketers can also use this Customer Groups model to prioritize customer groups in retention activities. The Influencers model enables marketers to identify and target customers whose actions influence the decisions of other customers regarding usage, purchases, churn, and the like.
"As cVidya's trusted solutions already process more than 55 trillion data records a year, saving our customers $12 billion, we have both the big data analytics technology and the experience to help communications and digital service providers to fully monetize new services," said Alon Aginsky, president and CEO of cVidya, in a statement. "The modular packages built into our versatile Enrich solution make it straightforward for chief marketing officers and their teams to pinpoint how to achieve specific business objectives."