Workface Integrates Its Online Engagement Platform with Facebook
Technology places field sales and services personnel across the Facebook ecosystem, where customers spend time online.
Posted Nov 7, 2011
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Workface, a provider of online customer engagement technology, has integrated its portable profile-based customer-engagement platform into the Facebook ecosystem.

Workface enables companies to live virtually where their prospects and customers are, elevating the online engagement and driving new business through the world's largest social media platform.

"Companies want to be 'liked' on Facebook, but the real issue is how does that develop meaningful relationships with prospects and, more importantly, generate leads," said Lief Larson, president and product strategist at Workface. "Workface's portable Profiles uniquely mobilize field sales and service teams across Facebook to engage at the moment of interest with online prospects, providing an experience that most closely replicates a face-to-face meeting—literally bringing a company's social media presence to life."

Integrated into a company's Facebook page, Workface profiles enable prospects and customers to connect and converse with sales and service representatives while remaining within the confines of the social network. Workface literally gives a face to a company and its representatives, and empowers customers and prospects to find and select the right sales or customer service person on their terms. Through Workface, customers can interact with companies in a manner and at a time when they are interested and engaged.

Early customers of Workface using the Facebook application include Atomic Data Centers, The Foundation, NE Minneapolis Homes, Red Ribbon Realtors, Titan Outlet Store, and Travel Leaders of Fargo.

"In Facebook, you can chat with individuals who are your friends, but you can't chat with a company," Larson explained. "With Workface in Facebook, prospects can select an individual from an organization and engage in a conversation without having to make the commitment of 'liking' them. The added bonus is that the prospect can learn about the background and expertise of the company rep they're interfacing with in a way that's much more personal and rewarding than traditional, faceless online chat."

In addition to the virtual interaction with customers, Workface integration enables Facebook users to share and refer sales and service personnel profiles with among their personal networks. Unlike static Facebook posts, a referral using Workface embeds the sales or service representative's profile onto the individual's wall without losing the functionality of the online customer-interaction technology.

Ideally suited for companies with field sales and service organizations/agents that rely on personal interaction to sell and support products and/or services, the Workface platform improves how they react and interact with online customers and prospects that prefer online communication but are turned off by the impersonal nature of most online communications experiences like chat.

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