SAN FRANCISCO -- "How did I become this crazy blogger guy?" asks Forbes technology columnist Dan Lyons, perhaps better known now as "Fake Steve Jobs," and the recently outed author of the eponymous blog. Lyons explains that the idea to take on a secret blog identity as an all-telling, wildly inappropriate pseudo-version of the Apple cofounder and chief executive officer, came, number one, from a very inspirational place -- Boredom. The number-two reason was due in part to the canon pointed at the media industry. "I had to learn the internet," he says.
"The Diary of the Fake Steve Jobs" may not seem like the best example of the Web 2.0 modern-day horizon, but what Lyons shares about his blogging experience is reminiscent of everything heard, spoken, projected, sold, written and seen this week at Web 2.0. Lyons speaks of the community created from something as simple as a blog, an open source model where people consume and create.
This week, an attendee would have to be in a bubble to not notice the recurrent talks about social networking, community building, mashups, open platforms and APIs. Throughout the week's keynotes, breakout sessions, "unconferences" -- and even after-hours events -- the Web 2.0 terms flittered throughout San Francisco and Twittered on the Web.
Taking advantage of the mass gathering of Web experts, many product announcements were made throughout the week, garnering attention on the Exposition floor. The following represent just a sampling:
Even though, on his blog, Dan "Fake Steve" Lyons mocks the biggest names in technology and jokes about how he really has no reputation left to protect, the Forbes columnist left the keynote stage, echoing what's on the minds of many, "I can't imagine what we will have 10 years from now."
- Trampoline Systems, an enterprise social networking company, announced "Sonar Dashboard, which is like a Facebook for the enterprise. "With Sonar Dashboard, information is auto-generated. On consumer networking sites, people spend on average an hour a week adding friends and updating interests," says Charles Armstrong, CEO of Trampoline. "It's really clear that that doesn't transfer well to the enterprise."
- Wavemaker and Kapow Technologies joined forces to offer "Social CRM." Using Wavemaker's ability to get applications on the Web rapidly, and Kapow's knowledge of harvesting data, the "Sales Social" application combines Salesforce.com, LinkedIn and Technorati into one single mashup.
- Yahoo! announced a new Open Platform, which will allow for apps to be added, but will also bring social networking within Yahoo!. Version 1.0 of what is called Y!Open will ship later this year.
- Microsoft revealed its until-now-very-secret Mesh, software that syncs all data and all files to all devices. Amit Mital, general manager at Microsoft says that when looking at devices such as laptops, PCs, cameras, smart phones and iPods, "We realized that each of the devices was Internet connected at birth, but not to each other," he says. "What an opportunity to use the magic of software to bring devices together to create own personal mesh."
- TellMe released voice-activated mobile application, which allows callers to search local businesses. TellMe, acquired about a month ago by Microsoft, is capitalizing on the 30 to 50 percent growth rate within the past two years in the mobile data industry. The best part of the mobile app? It's free.
4 Steps to Winning Over the Community
Web 2.0 Expo '08: With interest in Enterprise 2.0 at an all-time high, it's time to get the people behind you.
Keeping the Web Trendy
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Does Enterprise 2.0 Have Traction?
New research shows about two-thirds of businesses are using the latest tools, but there are questions over the extent of penetration.
Social Networking Continues to Permeate Customer Service Solutions
The expanded partnership between eVergance and Jive Software underscores a growing need to provide tools enabling online consumer forums.
ACT! Enacts an Online Community
Riding the Web 2.0 wave, the Sage Software unit provides a place for users and experts to interact.
CRM Strategy and Methodologies for the 21st Century
With the advent of Web 2.0 and other technologies, the CRM landscape may look vastly different in the not-so-distant future. Or will it?
Reality Check: No Rest for the Wiki
Don't worry: If you're not wiki-ing yet, you will be soon.
Feature: Always On
The new generation of consumers, clients, and customers is perpetually connected -- to the Internet, to you, and to each other. What can Web 2.0 do for you?
Feature: It's All Coming 2.0gether
As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way?
Web 2.0 and the Digital Client
Handling the customers who represent the future of your business.
The 2.0 Effect
destinationCRM2007: Author and futurist Stan Davis outlines the influence that Web 2.0 is having on companies and their ability to service and sell to the next generation of consumers.
Best Practices: 10 Tips to Online Community Success
Well-defined structures and roles are key to maximizing community involvement in Web 2.0 initiatives such as forums, blogs, and chats; a destinationCRM2007 exclusive.
Web 2.0: Secure Now, Succeed Later
A new Gartner report says Web 2.0 technologies will force businesses to reconsider their approaches to security.
SMBs Love Web 2.0
Small and medium businesses are quick adopters of Web 2.0, fueled by cost and performance pressures, according to a new study from AMI.
Creating Community the New-Fashioned Way
A Patricia Seybold Group report argues that companies and customers need to be "codevelopers" to develop successful online community platforms.
Insight: Out of the Gate: Marketers Rate '08 Traits
Keep an eye on Facebook and MySpace, Beriker advises, to understand the dynamic of how individuals are -- and want to be -- communicating.
Insight: Facebook's About-Face
Sites such as Facebook and MySpace have become an integral part of members' business and personal relationships.
Marketers Get Invites to the Social Networking Party
Loyalty Lab's newest release links email to myriad activities -- and makes messaging relevant for social networks.
Feature: Mercurial Marketing
MySpace, Facebook, and other such sites can serve as valuable marketing.
Optimizing for Innovation
SAS Global Forum '08: The times, they are a-changin' -- and companies need to change, too, says one presenter.