New features include triggered messaging, split testing, and Google analytics integration.
Posted May 16, 2013
Vocus, a marketing cloud provider, announced new email features to the Vocus Marketing Suite.
New features include the following:
- Triggered Messages: Triggered Messages are communications that launch based on a date, such as a birthday or anniversary. This feature allows marketers to send targeted event-driven email to customers.
- A/B Split Testing: A/B Split Testing is used to test a message’s effectiveness with an audience and features dual message creation, automated winner selection, and sending of winning message, and time-of-day split testing. Dual message creation lets users create their A/B tests from the same screen, allowing seamless, side-by-side, creation of test messages to compare and contrast each message. Time-of-day split testing lets users test messages at different times of the day to determine optimal timing of their email.
- Google Analytics integration allows users to automatically append Google Analytics parameters to their email to track the campaign effectiveness on their Web traffic.
- Compare Messages: The Compare Messages feature allows users to see statistics on multiple email messages side-by-side and highlight messages that had the highest performance.
"The Marketing Suite provides a comprehensive solution to help businesses attract, engage, and retain customers,” said Vocus Senior Vice President of Products You Mon Tsang, in a statement. "These new email enhancements are targeted at organizations ready to move to the next step of email marketing, which includes optimization, analytics, and event-driven marketing."