Veeva Systems has released versions of its mobile customer relationship management (CRM) and closed loop marketing (CLM) solutions for the Windows 8 operating system.
The latest addition to Veeva's Commercial Suite now supports a range of mobile platforms and device options, including iOS for the Apple iPad and now Windows 8 for Microsoft Surface Pro and Lenovo ThinkPad Helix. Veeva partnered with Microsoft and Intel to natively design and build a solution that takes advantage of the touch-optimized user interface.
"Veeva designs products to deliver a phenomenal user experience. With mobile, that means building applications that are specifically optimized for each device and platform, not merely compatible," said Brian Longo, general manager of commercial products at Veeva, in a statement. "As we did with Veeva iRep on the iPad, Veeva CRM and CLM was developed precisely for Windows 8. The result is an application that is quick, intuitive, and easy-to-use."
Veeva's combined CRM and CLM solution provides all customer data, interactions, and content in a single application via the cloud. The system integrates seamlessly with Veeva Vault PromoMats, Veeva's promotional materials management application.