Two months following its acquisition by Yahoo!, Tumblr is partnering with Simply Measured to introduce enterprise-level analytics for marketers to analyze engagement, benchmark against competitors, and measure performance in context with other social networks. Made possible through an integration with Gnip's full access to the Tumblr data fire hose, the offering features four comprehensive reports, available today to all Simply Measured customers.
Users can now measure Tumblr alongside other channels, including Facebook, Twitter, Instagram, YouTube, Vine, LinkedIn, and Google+, to show the relationship between content marketing, traffic and audience interactions. Reports include:
- Tumblr Blog Report: Analyze the engagement of posts, understand the amplification and longevity of reblogs, track follower growth and engagement, and identify brand influencers.
- Tumblr Blog Report with Google Analytics: Measure all aspects available in the Tumblr Blog report and include data around traffic sources and user behavior.
- Tumblr Competitive Analysis: Benchmark against any 10 Tumblr blogs for posts, reblogs, amplification, and even engagement outside of Tumblr.
- Complete Social Media Snapshot: Measure efforts on Tumblr in context with Facebook, Twitter, Instagram, YouTube, Vine, LinkedIn, and Google+. Compare audience size and growth and post engagement across all major networks.
"Tumblr is an important network for many of our clients," said Ian Schafer, CEO and founder of digital agency Deep Focus, in a statement. "With an active and interested user base, the opportunity there is huge. The way Simply Measured has brought Tumblr data into the same system as our other networks has been very helpful. Pairing Tumblr with the Simply Measured data we love helps us understand our consumers and audience better than ever."
"We're excited to partner with Simply Measured to bring these enterprise-level analytics to brands and agencies," said Lee Brown, global head of sales at Tumblr, in a statement. "As brands increasingly find their audience on Tumblr, it's important for them to understand the deep engagement and see how valuable that interaction is. Simply Measured helps to put it all together, delivering insights from the Tumblr network that everyone can appreciate."
"Tumblr is a recognized leader in the social space. The social blogging platform is now a key channel for digital marketers to create content, engage with valuable audiences, and drive traffic," said Adam Schoenfeld, CEO of Simply Measured, in a statement. "At Simply Measured, we help social media managers gain deeper insights in less time with reporting that is easy to access, consume, and share. Tumblr has a similar philosophy with their simple, effective, and beautiful publishing platform. The partnership is a natural fit, and we're excited to launch this new offering with certified status from Tumblr."