Trumpia, a Web-based solution provider for multichannel marketing and messaging, announced new QR code enhancements to offer users more flexibility with their QR code marketing campaigns.
Trumpia users can now change or update the Web content linked to their QR codes at any time. This capability allows users to save on printing costs since the same QR code can be used to redirect customers to different Web content.
The new QR code enhancements also include automatic QR code generation for every mobile keyword that is created. Subscribers now can opt-in by scanning the QR code with their smartphones or by texting in the mobile keyword to a short code. Trumpia users can significantly grow their contact databases by promoting multiple avenues for customer opt-ins.
"QR codes are underutilized by mobile marketers because the opportunities haven't been fully explored," said Ken Rhie, CEO of Trumpia, in a statement. "When utilized creatively and effectively, QR code marketing opens up the door for businesses to develop innovative, never-before-seen marketing campaigns to increase brand awareness and ROI."