Teradata, a provider of analytic data platforms, applications, and services, today announced the general availability of Customer Interaction Manager (CIM) in the Cloud, a data-driven marketing solution that enables real-time, dialogue-based customer interaction across digital and traditional communication channels, creating an extensible "customer interaction hub" for the entire global enterprise.
Whether deployed in the cloud or on-premises, Customer Interaction Manager offers integrated inbound and outbound messaging, which allows businesses to choreograph and execute multistep customer conversations across multiple digital and traditional channels.
Customer Interaction Manager features an interface with an adaptable whiteboard design environment, supports data from any database, and runs on any database architecture. It is the central application that marketers use to analyze customer data, segment very specific groups of customers, trigger customer events, and choreograph multichannel communication plans based on the needs of those consumers and the business as a whole.
Customer Interaction Manager is available globally as a key element in Teradata's Integrated Marketing Management (IMM) portfolio for data-driven marketing, which also includes Teradata's Marketing Operations, Real-Time Interaction Manager, and Digital Messaging application modules.
With Customer Interaction Manager in the Cloud, companies can choose whether to have their customer data on-premises or in the cloud, as the solution does not require an on-premises Enterprise Data Warehouse (EDW). Both the EDW and Customer Interaction Manager servers, as well as the customer’s data, can be hosted by Teradata in data centers around the world.
Customer Interaction Manager in the Cloud is part of the Teradata IMM solution and customers can deploy it worldwide via the Web. Key features include the following:
- dashboards and reports with visualizations for interpretation of system-discerned customer insights and campaign results;
- actionable analytics to spot behavioral trends and activity patterns; and
- the capability to access data from Web services, social channels, third-party lists, and other data bases.
"Businesses everywhere run costly and sophisticated marketing campaigns to get the attention of their customers, yet much of that money and effort is wasted because it's a one-way street—outbound only," said Gonzalo Hidalgo, general manager, IMM/CIM for Teradata Applications, in a statement. "Teradata Customer Interaction Manager makes marketing the two-way street it should be, and helps drive revenue by combining insights from digital and offline campaigns alike to form a 360-degree view of all customer interactions."