Technology media company TechTarget today announced Nurture & Notify as a new service of the Activity Intelligence platform. This service helps both technology marketers and their sales teams to identify highly active prospects, detect emerging projects, retarget interested buying teams, and accelerate engagement with specific accounts.
With Nurture & Notify, once a TechTarget client logs into the Activity Intelligence dashboard, he will receive detailed email notifications that follow a lead from a campaign as well as other prospects from the same account. A unique feature of the Nurture & Notify service, referred to as “Your Watchlist, provides marketers and sales organizations with ongoing views of their leads’ activity, continually updating marketers and sales teams of their leads’ content interests and evolving activities. Additionally, when a lead’s activity shows a notable spike in activity, sales teams are proactively alerted to engage with that lead.
The proactive email notification to sales and marketing departments about their prospects' increasing activity allows them to engage their prospects just when major technology projects are emerging.
"Like anything in life, a big factor of success is timing. The sales process is no different. Knowing when a prospect's or account's activity is flaring up allows our clients' sales teams to reach out to prospects at just the right times. The demand generation business has historically focused on who to call, but we're pairing who-to-call with when-and-why-to-call them, and that's an enormous advantage for sales teams," explained TechTarget CEO, Greg Strakosch, in a statement. "In addition to enabling our customers to be timelier with their lead follow-up, the big news is that up until now publishers have only delivered leads at a specific point in time. With our breakthrough Watchlist and nurturing features we are in a position to continually update our customers on the progress of their leads and keep them on top of their most recent and important activities."
The Nurture & Notify service will be available as of March 1. Additional charges for the service will be based on a sliding scale ranging between 15 percent and 25 percent over the cost of the original program.