Sparq today launched the Sparq Mobile App Engagement Platform that deep links mobile customers from any digital asset, such as email, social, or a mobile advertisement, directly into the most optimized destination/landing page, such as a mobile app, mobile or static Web site, or app store, and eliminates click barriers that cause consumers to drop from the buy-flow.
When a consumer clicks on a Sparq link from his smartphone, the Sparq mobile app will detect if the company's mobile app is already installed, log him in, and then send him directly to correct page within the app. If the app is not installed, it will send him to the appropriate app store (iTunes or Google Play) to download the app or it will send him to the company's mobile Web site.
Mobile deep linking creates a seamless experience and conversion rates can increase by as much as 140 percent, but more important, it enable companies to drive usage and revenue from their installed base of app users, according to Jim Watson, chief operating officer at Sparq.
In addition to driving conversions, Sparq provides analytics that show how many clicks each link has received, where consumers are clicking from, and the resulting number of app downloads and launches so businesses can fine tune their marketing efforts.
Sparq links are universal and can be used for any type of marketing initiative, including social media posts, email campaigns, blog content, and mobile advertising. Sparq is already deep linking to many of the most popular mobile apps, including Yelp, Tumblr, Spotify, Living Social, Foursquare, Zappos, Walmart, Instagram, Twitter, eBay, Etsy, and more.
Sparq has been in beta the past year with live customers in more than 20 countries. One of those customers has been Catalog Spree, a digital catalog aggregator optimized for mobile devices. Catalog Spree deployed Sparq deep links earlier this year inside email, social, and marketing campaigns, and saw the amount of time spent in its app increase six times compared to time spent on the mobile Web.
"Including deep links in our emails lets us detect the device used, and, more importantly, if that device has the Catalog Spree app; rather than sending people to the mobile Web site, Catalog Spree can send them straight to the desired content within the app," said Joaquin Ruiz, CEO of Catalog Spree, in a statement. "Because the majority of email and social channels are read on mobile devices, this capability helps us to direct consumers, giving them an optimal experience."