Logo
BodyBGTop
Some of Tomorrow's Technologies Offer Benefits Today
Gartner Wireless Summit '09: Other gee-whiz technologies may not be far behind.
Posted Mar 12, 2009
Page 1



CHICAGO — In the next 10 years, new technologies -- such as small, wearable computers and touch-manipulated projections (think of Tom Cruise in the film Minority Report) -- will move from the research-and-development labs into the mainstream, Jackie Fenn, vice president and fellow for Gartner Group, told attendees at the recent Gartner Wireless Summit here. But while those technologies certainly have some "wow" factors to them, she warned companies to carefully assess each new "gee-whiz" feature to see which ones make sense to adopt right away and which can wait until they're better developed, drop in price -- or both.

Two of the technologies that are already getting some notice are cloud computing and social networking.

In cloud computing, users access virtual technology services, reducing the expense of owning all of the necessary hardware and software in-house. "As service provisions grow," Fenn said, referring to a critical aspect of cloud computing, "vendors must become or partner with service providers to deliver their technologies indirectly to users. User organizations will watch portfolios of owned technologies decline as service portfolios grow. The key activity will be to determine which cloud services will be viable -- and when."

It's unikely that users will completely abandon on-premises models, or that they will buy complex mission-critical processes as services through the cloud in the next few years, Fenn said there will be a movement to consume services in a more cost-effective way, according to Fenn.

While social networking is still largely a consumer application, some firms are finding that there are business and customer applications today. Some use LinkedIn, Twitter and similar applications to interact with customers. A still largely overlooked [by enterprises] social engineering platform, according to Fenn, is Facebook.

"Facebook offers a full-featured, general-purpose programming model akin to an enterprise portal," Fenn says. "This platform potentially allows applications to be built that meet needs of cross-organizational business processes."

The Facebook platform launched in May 2007, and there are now 25,000 applications and a crowded "ecosystem" of developers, vendors and investors, Fenn says. "Given all this, it is worth asking, ‘Where are the enterprise-oriented Facebook applications?' The barriers are not technical, but rather social and economic."

The current generation of Facebook developers are primarily part-time developers, students or others working at unrelated jobs, and don't know how to develop a Facebook application for enterprise use. Though some other Facebook users are full-time employees of Global 1,000 companies, their use of Facebook is at an individual level, to mingle and relax, rather than adopt a work-oriented mind-set.

WorkLight is a commercial intranet portal that is built on Facebook, which has yet to get market traction in the enterprise sector. Major technology vendors are adding Facebook-style features to their enterprise offerings, but these are still new.

Other technologies, like advanced robotics, gesture-based interfaces (think of Minority Report again), are much earlier in their developments, but could have benefits for some companies in the next few years, Fenn added.

Fenn urged firms to set up brainstorming sessions on cloud computing, social networking for the enterprise and other rapidly emerging trends to understand what they can mean for the business and the potential benefits that can be derived.

News relevant to the customer relationship management industry is posted several times a day on destinationCRM.com, in addition to the news section Insight that appears every month in the pages of CRM magazine. You may leave a public comment regarding this article by clicking on "Comments" at the top; to contact the editors, please email editor@destinationCRM.com.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Learn more about the companies mentioned in this article in the destinationCRM Buyer's Guide:
{0}
Related Articles
Executives are spearheading investment efforts in mobile sales productivity tools, according to a new study.
Focusing on technology, experts at destinationCRM2007 are all about the mobility effect.
Different regions favor different kinds of applications; offline entertainment vies with online utility among mobile users.
The open-source CRM provider teams with iEnterprises to provide a client-based mobile CRM solution tailored for the BlackBerry platform; the tool set's the thing, according to one analyst.
Wireless immediacy allows enterprises to pursue CRM simplicity with powerful rewards for everyday functions.
Seven tips for rendering data real and actionable.
Both RIM and Palm introduce new smartphones that offer significant improvements over previous models for connectivity to enterprise applications.
Nuance Conversations '07: Speech technology will be the key driver of Web innovation, according to a presenter -- primarily through natural language and its use in mobile search.
SugarCon '08: The open-source CRM provider gets a new batch of venture-cap cash, and announces a new mobile offering for BlackBerry and other smartphone users.
A recent spate of releases continues to expand the marketplace for mobile CRM, even as mobile stalwart BlackBerry suffers yet another nationwide service interruption.
Gartner Wireless '08: As the mobile workforce continues to evolve, "portable personality solutions" will be all the rage, says one Gartner analyst.
Gartner Wireless '08: By heeding lessons learned, companies can help ensure they get the maximum benefit from mobile CRM deployments.
Meeting customers where they want.
With Salesforce.com's announcement of an iPhone-specific application, will Apple finally tackle the corporate world?
The on-demand vendor has acquired Sendia to bring mobility to its AppExchange applications.
North American enterprises devoted about one fourth of their 2006 telecom and network services budgets to mobility, but most of these budgets are still going to landline services.
New online community offers mobile computer users the chance to help reinvent product development.
Gartner Wireless Summit '09: More than anything else, consumers want time- and location-sensitive information.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
If you expect employees to stay within the lines, you need to draw the lines first.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us