SocialFlow, a social media marketing optimization technology company, has made its Crescendo social marketing solutions available over any device. The new mobile features enable brands and publishers to further optimize their social media campaigns on Facebook and Twitter based on events occurring in real time, around the world. Additionally, the features allow users to monitor progress and traction as conversations and content flow across social networks.
Available on any mobile device with a browser, including Android or iOS devices, users will be able to manage and pause their queues, edit previously scheduled messages, access message timelines, tweet and post during live events, and share photos across all of their social networking accounts. Brands and publishers can also gauge the impact of real-time tweets and Facebook posts by monitoring clicks, retweets, Likes, and shares.
With Crescendo, brands and publishers have access to a wide range of applications from SocialFlow, including the Crescendo, Forte, and Cadence platforms. These platforms enable brands and publishers to amplify, extend, and target message delivery to generate the most impact.
"In today's 24/7 news and entertainment cycle, brands and publishers need to ensure they can respond to changing dynamics as news breaks, information goes viral, and live events present new opportunities to engage or pause programs," said Missy Godfrey, CEO of SocialFlow, in a statement. "Whether this means tweeting live or posting to Facebook in support of new information, or postponing scheduled programs to better optimize delivery, SocialFlow's new mobile features provide the flexibility to manage programs more effectively and efficiently."