Sitefinity Connects to Marketo and Salesforce.com

Telerik has released connectors for Marketo and Salesforce.com, benefiting the 70,000 users of its Web content management (WCM) solution, Sitefinity.

Now, Sitefinity captures valuable customer and prospect information that enables organizations to personalize their respective experiences in a highly-targeted way, across sales and marketing channels.

Telerik Sitefinity brings data-driven interactions together through the following two connectors:

• Sitefinity Connector for Marketo--Monitors and tracks visitor behavior and transfers online data (page visits, form submissions, and file downloads) to build lead scores for personalized nurturing campaigns and more dynamic Web site experiences.
• Sitefinity Connector for Salesforce.com--Populates the CRM system with data (form submissions, recently viewed pages, and file downloads) to build personalization rules and to customize the visitor's online experience based on persona type.

"We live in a real-time world in which customers don't want to wait or feel unknown or underappreciated. That's why personalization has become so key to those organizations looking to conduct business online," said Martin Kirov, executive vice president of the Sitefinity division at Telerik, in a statement.

"Today's customers want an experience that is customized just for them, whether they are browsing a Web site or receiving an offer. The power of the Sitefinity and Marketo integration now means that these two customer experiences can be intelligently connected," said Robin Bordoli, vice president of partner ecosystems at Marketo, in a statement. "Data sharing between Sitefinity and Marketo means marketers can now personalize and synchronize content and themes across all channels and touch points with potential buyers, including Web content and lead nurturing campaigns."

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