SeeWhy today announced a pre-packaged integration with the IBM Digital Data Exchange, which makes it easier for companies to take advantage of IBM and third-party services by providing a single tag for the collection and distribution of real-time behavioral digital data. By integrating with the Digital Data Exchange, SeeWhy brings the benefits of its analytics-driven ecommerce hub to IBM and its customers.
IBM's Digital Data Exchange partner program helps companies collaborate on marketing activities. Through the exchange, retailers and third-party digital marketing providers can relay behavioral data to analyze and enhance specific processes and improve the customer experience. The exchange also includes a "gold tag" approach which ensures analytics and marketing partners are all operating off of the same, relevant data.
Through this partnership, the Digital Data Exchange now includes SeeWhy CORE, an analytics hub for ecommerce that integrates all of the newest social marketing platforms to make connecting with online shoppers easier for both brands and retailers.
For example, brands and retailers can use SeeWhy CORE to connect with customers who have failed to complete a purchase by connecting with them either through an ad or an email. In either case, SeeWhy CORE delivers a single message that can be carried across at the right time and to the right channel to re-engage the customer.
"Shopping cart abandonment is an issue that impacts every ecommerce company. With the addition of SeeWhy to the Digital Data Exchange, we strengthen our ability to help businesses deal with that issue head on," said Dan Demichele, program director of digital analytics and marketing at IBM, in a statement. "Moving forward, we will continue to expand the Digital Data Exchange, giving businesses easy and quick access to technologies that ensure their customers the best brand experiences possible."
"We are excited about the integration of SeeWhy and IBM," said Elizabeth Johnson, vice president of interactive marketing services at PFSweb, in the statement. "As a customer of both companies, we look forward to using the technology and bringing the combined solution to market."
"As a member of the Digital Data Exchange, customers can now take advantage of a suite of high ROI ecommerce applications without having to touch their site, since no additional Web site tagging is required," said Scott G. Silk, CEO of SeeWhy, in the statement. "This brings real-time abandoned shopping cart remarketing and a host of other socially savvy, real-time marketing platforms to the IBM community for the first time. The impact on Web site conversion will be significant. For many sites, SeeWhy CORE can generate 300 percent more revenue than batch-based approaches and easily increase overall ecommerce revenue by 10 percent to 20 percent."