June 14, 2012

Salesforce.com and Twitter Announce Global Strategic Alliance

Salesforce.com and Twitter yesterday announced a strategic global alliance to provide Twitter's Firehose of public tweets to Salesforce Radian6 customers. This combination allows businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This latest effort builds on an existing three-year relationship between the two social pioneers.

"Twitter has changed the way people around the world communicate and interact with brands," said Marcel LeBrun, senior vice president and general manager of Salesforce Radian6, in a statement. "The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers, and build brand identity."

"Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions," said Jana Messerschmidt, vice president of business development at Twitter, in the statement. "Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening."