SalesPortal Releases OfferMemory
OfferMemory lets companies factory past offers into marketing decisions.
Posted Oct 10, 2013
Page 1

SalesPortal, provider of a partnership marketing platform, yesterday introduced OfferMemory, a new capability to further personalize consumer offers over the phone and drive higher opt-in rates.

SalesPortal enables enterprise service operations to partner with relevant brands for engaging customers with timely partner offers. OfferMemory lets companies automatically factor past offers into the selection of next best offer. This allows companies to eliminate the likelihood of repeating offers to consumers, segment customers based on previous offer history, and present best alternate offers based on immediate needs and interests.

"Best offer decisioning with OfferMemory is significant for our customers and consumers. It is consistent with our product direction to personalize the delivery of offers to consumers," said Sujay Rao, SalesPortal’s vice president of product management, in a statement. "This capability for offer personalization distinguishes the customer voice channel as the highest-performing medium for customer acquisition programs. For marketing organizations, we generate higher ROI on their customer acquisition spend over other marketing channels."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us