SalesFUSION Releases New Version of Its Integrated Marketing Solution for Salesforce.com
Marketing software vendor releases latest version of integrated marketing software for AppExchange to include integrated event management.
Posted Dec 20, 2012
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SalesFUSION has released its new integration pack for Salesforce.com on the Salesforce AppExchange. The new version (5.8) of SalesFUSION for Salesforce.com delivers fully integrated event management tracking inside of Salesforce.com.

The SalesFUSION marketing automation platform includes email marketing, lead scoring and management, landing pages, Web site tracking, social marketing, and event management. SalesFUSION has been an AppExchange partner for Salesforce.com since January 2007. 

"This new integration further sets SalesFUSION apart from other marketing automation vendors by directly integrating, in native Salesforce objects, online and offline event attendance metrics at the lead and contact levels," said Kevin Miller, chief marketing officer at SalesFUSION, in a statement. "When you run events with SalesFUSION's FUSIONcast, all event attendee information is automatically appended to the lead and contact records inside of Salesforce. This new functionality will greatly improve how sales personnel can view and respond to event attendees."

The new release of SalesFUSION for Salesforce includes several updates, including the "event tracking" object, a new object to open and view landing page response information at the lead or contact record level, and an enhanced contact summary view that is accessed via the SalesFUSION marketing intelligence dashboard to showthe value of a lead or contact based on aggregate marketing interactions that have been captured by SalesFUSION.

The version 5.8 release of SalesFUSION can be accessed and downloaded directly from the Salesforce.com AppExchange. There are no pricing changes for the new version of SalesFUSION for Salesforce.com. The added features are part of SalesFUSION's standard implementation package.

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