Sales Engine International, a provider of integrated marketing and sales acceleration services, announced today the release of a new Content Creation Services offering for mid-sized B2B organizations.
Sales Engine's Content Creation Services will serve as a bridge product between the company's software-as-a-service (SaaS) marketing automation platform and its comprehensive marketing-as-a-service (MaaS) offering, and will be available to both current and new clients.
Structured to provide content for each stage of the buyer journey, the offering includes standard content and premium content, including infographics, whitepapers, videos, and editorials. Built around a model of fractional resources that specialize across content types and mediums, the content offering helps solve the content creation resource challenges of most typically staffed marketing organizations.
"Marketing automation has the ability to help organizations adapt to the new buyer journey, but the technology alone will not effectively engage the customer without the right content, available and delivered at the right time," said Mary Anne Gunn, vice president of marketing at Sales Engine International, in a statement. "By bringing Content Creation Services to the market as a standalone product, we can make a difference for those companies that have invested in automation but are still struggling with successful execution."