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Responsys Announces Fall 2011 Product Release
Enhancements to the Responsys Interact Suite will help extend new school marketing across the enterprise,
Posted Oct 14, 2011
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Responsys, a provider of email and cross-channel marketing solutions, has released Responsys Interact Fall ‘11, the latest version of the Responsys Interact Suite  of Software-as-a-Service (SaaS) applications that enable marketers to design, execute, optimize, and manage marketing campaigns across email, mobile, social, display, and Web channels.

Responsys Interact Fall '11 includes major extensions to the Responsys Interact Suite, including Responsys Interact for Distributed Marketing, a new application that allows organizations to coordinate and manage local marketing campaigns, and Winner Selection, which allows marketers to test and compare campaign elements and campaign combinations that were previously difficult or impossible to test, and manually or automatically direct future marketing to the best performing option.

Responsys Interact Fall '11 includes the following new additions:

  • Responsys Interact for Distributed Marketing: Designed to empower non-technical marketers at the local and regional levels, Responsys Interact for Distributed Marketing provides an interface to develop and deploy cross-channel, interactive marketing campaigns. Customizable templates allow marketing organizations to centralize and control corporate branding and messaging, while giving marketers at the local level the ability to personalize an email, mobile, or social message for their own market.
  • Winner Selection:With Responsys' Winner Selection, marketers can test and optimize the complete flow of interactions that make up a marketing experience. With it, users can define tests with a range of criteria that includes creative designs, subject lines, message content, touch frequencies, message sequence or engagement channel; automatically or manually control test conclusion and subsequent action based on pre-defined winner criteria; define test audiences based on specific filters or through random allocation; establish holdout groups from select segments, such as high value consumers; and automatically receive notifications when tests conclude and winners are selected.
  • Filter Designer-Quick Count: Quick Count enables marketers to more rapidly determine the size of a segment they have defined in Filter Designer. With Quick Count, marketers can test more filtering criteria and more easily determine the effects of those criteria changes on segment size.
  • Responsys Interact for Mobile-Extended International Support: Responsys Interact for Mobile has been enhanced to include both long code and dedicated short code support in the United Kingdom and Germany, and now supports sending SMS to mobile recipients in Australia and New Zealand.

"We are thrilled to introduce these profound new capabilities to enable even more successful coordination, management, and execution of cross-channel marketing campaigns," said John Berkley, vice president of products at Responsys. "Responsys Interact Fall '11 continues a tradition of product excellence and technical innovation that customers have come to expect from the industry-leading platform for relationship marketing."

Earlier this month, Responsys announced Responsys Interact for Display, which enables marketers to leverage display ads as a core part of their cross-channel marketing programs.


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