ReachMail, an email marketing service provider, has integrated its accounts with Google Analytics.
ReachMail customers who have Google Analytics running on their Web sites need only to check a box during the email creation process. ReachMail then adds identifying code to the email’s tracking links, allowing Google analytics to identify traffic coming to the sites from email sent from ReachMail.
"No configuration is required," according to ReachMail President John Murphy. "Plus, this feature is available on all accounts. We provide free email marketing accounts for life, and this feature will show the value of email to our clients."