QuestBack, a provider of enterprise feedback management (EFM) and social CRM, today launched Ask & Act, a survey management tool enabling small to midsized organizations to gain insight from customer and employee experiences.
Ask & Act automates the feedback management process by simplifying the way organizations create and distribute surveys, then populating results into reports in nearly any document format. The solution also automatically notifies management of results that require immediate action, allowing organizations to adapt quickly to customer or employee sentiment.
In addition, the solution is designed to engage participants at the point of sale or interest to create actionable data and event-driven feedback reports.
Ask & Act can be used to gather information externally from customer segments or from within an organization's own teams and departments.
Ask & Act offers a series of key benefits for businesses located anywhere in the world, including the following:
- Automated notifications: Survey participants are automatically notified with a follow-up action, such as an email offer, to maintain dialogue.
- Web share reports: The system can generate reports that are accessible online by third parties to view real-time results without having to log-in through QuestBack.
- Single platform for enterprise-wide use: the interface allows it to be used for detailed reporting across the entire organization.
"Organizations that regularly collect feedback and communicate key findings internally are more successful in engagement and more adaptable to shifts in the marketplace," said Jill Ransome, sales and marketing director at QuestBack, in a statement. "Ask & Act offers the ability to quickly create data sets that generate real-time understanding of relationships with customers or employees. Businesses can spend less time creating reports and more time implementing the results into their operations."