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Oracle Announces CRM On Demand 19
New release focuses on productivity through advanced mobile and cloud capabilities.
Posted Jul 12, 2011
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Oracle today released CRM On Demand 19, providing a more comprehensive mobile and cloud solution for sales organizations.

The new solution offer customers personalized access to CRM information from apps on the iPad, iPhone, and BlackBerry, and a new integration with Microsoft Outlook. The smartphone application offers advanced mobility for sales representatives to access information on the go. In addition, the new Microsoft Outlook user interfaces enables users access to all information in a familiar application, on or offline.

"With CRM On Demand, they are able to do things the others can’t do," explains Anthony Lye, senior vice president of Oracle CRM. "The first is get smarter. We are the only the cloud-based system that doesn't just provide the transactional system but a full data warehouse, allowing people to do get comprehensive analytics and business intelligence to help them make better decisions to run their business."

Lye says On Demand 19 continues to put a "huge focus" on productivity. "We really focused on the end user's sales productivity," he says. "We really provide the best value. I believe it's the most aggressive user experience available today for the sales rep on a mobile device."

According to Lye, development time was around seven months and largely based on feedback from customers. "We sample our customers in a number of different ways, including face-to-face meetings, in Webcasts, in personal phone calls," he says. "We validate every single thing we are doing in our releases with customers. A fact is supported by a customer, an opinion isnt."

"Oracle CRM On Demand release 19 introduces extensive new capabilities, such as next-generation mobility and opportunity hierarchies, to increase user productivity," said Jonathan Eastwood, Oracle customer and manager of business delivery at CRMNow, in a statement. "Enhanced Open CTI APIs and hosted Java customizations enable developers to leverage open standards to meet unique customer requirements."


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