OneSource Embeds Critical Data

OneSource Information Services, a provider of business information solutions, this week announced a family of business intelligence modules designed to maximize the productivity of customer-centric functions and organizations. The first of the application modules being introduced is the Catalyst/Account Intelligence Module for Siebel eBusiness Applications. It is a prebuilt component that works with Siebel 7 and Siebel 7.5, which attempts to increases sales effectiveness and performance by delivering business information from the company's Enhanced Information Warehouse repository directly into the Siebel Systems environment. The information being delivered includes news, company profiles, and financial data. According to OneSource officials such data supports business processes like CRM systems and portals, and productivity tools like spreadsheets. The OneSource Catalyst/Account Intelligence Module for Siebel eBusiness Applications is designed to enable sales organizations to improve effectiveness through shortened sales cycles and more rapid market penetration. The company claims that users of the Account Intelligence Module for Siebel can benefit from increased sales team productivity through a reduction in time and effort spent preparing for sales calls, while gaining competitive advantage through more effective and strategic account planning. FleetBoston Financial's relationship managers and product specialists use Business Advisor platform, a customized application built with Siebel technology that aides Fleet's client acquisition and retention initiatives. "Using Catalyst/Account Intelligence Module for Siebel makes it even easier to focus customer-facing roles on serving customer needs, not searching for data," says Jim Eardley, managing director of sales and marketing systems, business development, and strategy at FleetBoston. Key features of the Account Intelligent Module for Siebel include complete account profiles with detailed business descriptions, analyst reports, news and articles, senior and midlevel executive contacts, corporate family structure information and full financial statements and public filings; personalized news alerts based on individual account lists and selected business topics; presentation tailoring (which enables content to be customized); and usage tracking to gain an understanding of information usage of OneSource products in support of best practices. Joe Galvin, vice president and research director at Gartner, says that organizations with substantial investments in CRM systems should be able to extend their investments and their competitive advantage. "With the core CRM infrastructure in place, these organizations are beginning to address the 'what's in it for me' demands from sales people through advanced information and intelligence capabilities," Galvin said in a prepared statement.