Notice Software yesterday announced the beta launch of Roost, a digital marketing platform that allows mobile Web sites to engage visitors with push notifications.
Roost will initially focus on independent publishers and e-commerce and comes equipped with an analytics dashboard that measures user engagement across a variety of metrics.
Roost replaces Alert Rocket, a forerunner product developed by Notice Software, with additional functionality and analytics for the business/customer and enhanced experience for the end user.
"We are excited to provide the engagement power of push notifications to businesses whose base is better suited for a robust mobile Web presence than a standalone app," said Burton Miller, CEO of Notice Software, in a statement. "We're especially excited about the ways we can help small and medium-sized publishers reach their audience. Finding ways to bring visitors back to their mobile Web sites is an increasingly important challenge for inbound marketers. We see Roost as part of the solution to this challenge."
Roost is designed to accommodate all mobile Web sites, but Roost will place an emphasis on blogs and e-commerce sites. "In the coming months, we anticipate that Roost will be a powerful tool for SMB-sized e-commerce operations," Miller said. "We plan to integrate with popular e-commerce platforms to make the process of sending push notifications as easy as possible for these businesses."
Roost is presently available in 17 languages with end users in 69 countries.