<p">Maximizer Software, a provider of on-premises and cloud-based customer relationship management (CRM) solutions, has launched its latest release, Maximizer CRM 12 Summer 2013. The newest version of Maximizer CRM is available for deployment on-premises or in the public cloud and private cloud.
The latest enhancements feature better usability, improved functions to increase business productivity, enhanced mobile accessibility, and extended integration tools.
The new Maximizer CRM: HubSpot Connector enables users to integrate with HubSpot's all-in-one inbound marketing software, allowing users to collect sophisticated lead intelligence on each prospect and send it to Maximizer CRM.
Other enhancements in Maximizer CRM 12 Summer 2013 include the following:
- Updated quick search and prompt for values functions;
- Improved contextual menus ensure the options you need are at your fingertips, no need to open additional windows or screens, plus improved easy insert options for notes and documents;
- Process Flow in Sales, Marketing & Service with new user-defined key fields configuration and rule-based mandatory fields;
- Email Marketing and Targeting, with advancements in template security and email personalization.
Maximizer CRM 12 Summer 2013 is geared for remote users with improvements to Web accessibility. Mobile-configured quick search options, easier access to previous entries, simplified address book entry, and information pop-ups for appointments are designed to optimize smartphone and tablet use.
"We are seeing our clients' workforces becoming increasingly mobile – often working on-the-go and offsite – so it's important that their CRM can keep up. Maximizer CRM 12 Summer 2013 has improvements to mobile and tablet functionalities, allowing users to access a wider range of information in less time and with fewer clicks than before," said Vivek Thomas, president of Maximizer Software, in a statement. "With these new developments, users can search for client information quicker than ever, and it's now much easier to modify fields and input information via mobile and tablet."