Maximizer Software, a provider of customer relationship management (CRM) and mobile CRM solutions, has released Maximizer CRM 12. The latest Maximizer CRM release helps companies address the need for workforce mobility by providing access to a CRM solution across the Apple iPad and any tablet computer or mobile device.
Maximizer CRM 12 also includes expanded capabilities in business intelligence, measuring marketing ROI, and iCalendar and SharePoint integration.
"Successful customer engagement requires the ability to integrate your CRM solution into your completely mobile life," said Maximizer Software President Vivek Thomas. "You need to be constantly connected to your customer, be instantly alerted to new revenue opportunities, and make informed decisions, anywhere and at anytime."
The latest Maximizer CRM release also helps integrate social networks into business processes by capturing dynamic social profiles at the customer contact level that can be easily adapted as social networking preferences change.
"The world of social networking is constantly evolving. The social platform of choice today may be less relevant to your business next year. You need a CRM that enables you to adapt to this shifting landscape without becoming a distraction to your business," said Thomas. "Our LinkedIn integration and the ability to connect any other social profiles to individual customer contacts, provides a new dimension to successful customer engagement."