Neustar, a provider of real-time information and analysis, released Campaign Conversion Insights (CCI), a Neustar AdAdvisor service that allows marketers to measure the performance of digital ad campaigns based on conversion, leads, and sales.
With CCI, marketers can close the loop and measure the success of campaigns by crediting media, leads, sales, and conversions accurately to individual campaigns that users are exposed to in digital media.
"Marketers today are faced with a major challenge: limited marketing dollars and various channels to reach consumers. It's hard for brands to be effective if they can't get an accurate depiction of the channels and tactics that drive conversion," said Dennis Ainge, senior vice president of information services at Neustar, in a statement. "CCI is bridging the gap between where dollars are spent and where leads are generated."
Neustar AdAdvisor offers a suite of data insights and analytics solutions that allow marketers to identify and target audiences at scale. By leveraging Neustar AdAdvisor’s database of consumer insights at the household level, marketers can reach audiences most likely to purchase and use specific brands, products and services.