Maximizer Software, a provider of customer relationship management (CRM) and mobile CRM solutions, today announced a referral partnership agreement with Hubspot to connect Hubspot's all-in-one inbound marketing software to Maximizer CRM.
With the Maximizer CRM: Hubspot Connector, Maximizer customers can amplify inbound marketing efforts to generate a greater quantity of leads while sending highly qualified leads into Maximizer for sales follow up.
Users of the Maximizer CRM: Hubspot Connector will be able to do the following:
- Get leads generated from their Web sites into Maximizer CRM with a complete prospect profile, including lead source, Web pages viewed, marketing content downloaded, and recent Web visits;
- Adapt sales conversations based on the each prospects Web site activity and interests;
- Create alerts and assign follow-up tasks when a prospect returns to their Web sites;
- Determine which marketing efforts generate leads and offer the greatest ROI; and
- Report on marketing influence on closed opportunities with closed/won statuses in Maximizer being sent back in HubSpot.
"Sales and marketing teams need to be working in close collaboration with clear transparency across the entire lead management process, from creation to nurturing to closed opportunities," said Maximizer President Vivek Thomas in a statement. "If your CRM isn't integrated with your online lead-generation activities, you're missing out on valuable process efficiencies, potential sales growth, and closed-loop reporting."
"The integration offered in theMaximizer CRM: Hubspot Connector will bridge the gap between sales and marketing, offering new capabilities to boost sales productivity and marketing effectiveness," he added.
"Inbound marketing is all about replacing the world's interruptive and loud marketing with marketing people actually love. HubSpot gives companies the tools they need to leverage inbound marketing to attract, connect, engage, and delight prospects, customers, and leads. Now, Maximizer's HubSpot Connector enables Maximizer customers to go a step further by integrating HubSpot's powerful inbound marketing software with Maximizer's CRM tool to give Maximizer customers a comprehensive, personalized view of interactions with their prospects and customers," said Peter Caputa IV, vice president of sales and marketing for the global channel and SMBs at HubSpot, in the statement.