Marketo today announced the expansion of its leadership team after the acquisition of social campaign management platform provider Crowd Factory.
Sanjay Dholakia, former CEO of Crowd Factory, is now Marketo's senior vice president of product marketing and corporate development. He will focus on extending Marketo's product leadership, developing business segments and establishing a new solution ecosystem to increase the company's reach.
As vice president of revenue optimization, David Cain will lead new alignment and growth initiatives across sales and marketing worldwide. He will further develop the metrics and reporting of Marketo investments, showing the revenue impact by campaign and by business segment over time as Marketo continues to deliver stellar results by leveraging Marketo products. Cain will work with executives to continue building a world-class revenue organization and share Marketo best practices with customers so they see maximum revenue growth acceleration through the company's products and services.
Shaun Klopfenstein, vice president of engineering, will lead Marketo's product development efforts. He will focus on driving continual innovation across Marketo's product line and advance integration efforts to deliver more new products faster.
Eric Kienle will play a key architectural leadership role across Marketo's full product portfolio. Alex Mouldovan, vice president of product management, will be responsible for product planning, requirements, roadmaps, and product release management for the company.
"Crowd Factory's leadership team built a world-class social campaign management platform, and we're thrilled to welcome their creativity, innovation, and talent to the Marketo executive team," said Phil Fernandez, president and CEO of Marketo, in a statement. "Our innovation has repeatedly reset the standard for marketing solutions, and we're at it again with the recent revolutionary development in social marketing automation. The addition of these extraordinary executives to our leadership team will add fuel to our already dramatic growth."