Main Street Hub, provider of a marketing platform for local businesses, is introducing HubSites, branded social landing pages that are designed specifically to drive customers to local businesses at the moment they are deciding which businesses to choose.
Mobile-friendly and continually updated, HubSites provide a landing page that can be used as either a link to a company's existing Web page or its primary Web site. Features include a front-and-center click-to-call button; the ability to capture reputation-enhancing testimonials directly on the page; Google Maps integration; positive reviews from Yelp; a real-time Twitter feed; and prominent calls to action to connect with the business via social media and email.
"Today's local consumers are hopping on their smartphones for information about local businesses at an increasing rate, yet local businesses are not keeping up with this shift," said Andrew Allison, co-CEO at Main Street Hub, in a statement. "Local business Web sites are hard to use on mobile phones and, as a result, they have the effect of pushing customers away. HubSites, on the other hand, are designed to convert mobile phone users into customers, using social media and mobile design to take advantage of opportunities to gain new customers the very moment they are making a purchasing decision."
For customer-focused, B2C businesses, Main Street Hub offers a full-service approach to social media management. Main Street Hub helps local businesses manage their reputation and online presence on Facebook, Twitter, Yelp, Google+, Foursquare and TripAdvisor.