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Lowe's Launches Online Rebate Center
Rebate tool offers added exposure for utilities, retailers, and manufacturers.
Posted Feb 6, 2012
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Lowe's Home Improvement has entered into a partnership with incentive marketing firm Young America and EcoRebates, a rebate solutions provider, to create a new online tool that presents utility energy rebates alongside manufacturer or retailer-specific offers to help customers find lower prices for energy-efficient products, such as major appliances and light bulbs.

The Lowe's Online Rebate Center, powered by Young America, allows consumers to search, submit, and check the status of rebate submissions online. The Rebate Center is also integrated with the Lowe's point-of-sale system, alerting store associates of any rebates on qualified purchases so they can inform consumers at checkout.

EcoRebates integrates deals, promotions, and incentives from manufacturers and merchants, matching them to over 200,000 product SKUs at the ZIP code level and giving Lowe's customers access to multiple discounts in in both online and mobile formats. Currently, more than 750 utilities nationwide are participating in the program.

"If you think of utility companies, they're not exactly known for marketing, and they're always looking for affordable ways to incentivize their offers. Lowe's can bring its merchandising power to help promote these utility and manufacturers' offers," says Joe Custer, president of Young America.

According to Custer, what sets Lowe's Online Rebate Center apart from other retailers that offer utility and manufacturer rebates is that the process of selecting and redeeming the offers is handled from one platform.

"The online portal streamlines submissions and helps customers find the answers to their questions from one place, instead of having them go offline, which can be confusing," Custer maintains.

Lowe's was "pleased to partner with Young America and EcoRebates," and provide their customers with a "better informed shopping experience," said Harry Gardner, manager of store policy and promotion at Lowe's, in a statement.

"The Rebate Center—like MyLowe's—is a proof point in our 'Never Stop Improving' strategy," Gardner said.


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