LoopLogic has debuted an online media-sharing platform that weds content creation with automated, real-time alerts for sales, marketing, and other business systems users.
"In some senses, there are too many tools to upload or record media content," says Scott Mitchell, cofounder and CEO of Phoenix-based LoopLogic. "There wasn't something that was just dead simple to use…and most importantly, had very deep, real-time analytics on that content that was integrated with our back-end functions."
Users can manage their own LoopLogic channels and have access to a workbench where they can upload documents and PowerPoint presentations, wrap YouTube videos, archive live events, synchronize video and slides, and add voice and interactive features like polls and questions to content.
LoopLogic integrates with programs like MailChimp, Constant Contact, and Salesforce.com. Reps can utilize custom, preformatted URLs to track prospect interest. Users can trigger automated actions if somebody embeds a video, leaves a comment on a social network, or reaches the end of a video. They can also identify when a viewer reaches a specific milestone, such as staying the course for more than half of a video.
LoopLogic can also be utilized as a training tool for organizations, allowing the user to upload a presentation, narrate slides via webcam, archive a webinar, and analyze retention rates using metrics that Mitchell says "help you identify your drop-off points."
The LoopLogic platform and workbench are immediately available for free under the basic plan with limited features. The pro plan is available for $99 a month, with an upload file size limit of 5GB. There is also an enterprise edition to accommodate larger bandwidth, storage, and contact database needs.