Logo
BodyBGTop
Keeping the Web Trendy
Web 2.0 Expo '08: Aiming to innovate is always in season.
Posted Apr 24, 2008
Page 1



SAN FRANCISCO -- With the goal of the annual Web 2.0 Expo aimed at highlighting the innovators on the Web and teaching and demonstrating tricks of the trade, it's clear why the keynote addresses at the conference here Wednesday paid special attention to the word -- Innovation. At the core of the Web 2.0 conference is the idea of embracing innovation, moving a step forward, and fulfilling the needs of consumers.

After all, visionary companies are not afraid to make bold commitments to "big hairy, audacious goals, said Tim O'Reilly founder and CEO of O'Reilly Media, expounding upon the familiar phrase in his keynote address. He challenges Web companies, both big and small, to truly go after problems and to make a difference. "It's not just about participation; it's about building a platform to make the world smarter," O'Reilly told the crowd. "This is an amazing revolution in human augmentation, akin to literacy, or the formation of cities. This is a huge change in the way the world works."

O'Reilly laid out the following trends and opportunities as crucial for the Web, not only in 2008, but in the long term:

  • Internet as platform.
  • Collective intelligence to move beyond software.
  • Enterprise adaption of Web 2.0.
  • The advent of cloud computing and the internet operating system.
  • Mobility, or ambient computing.

Within the future of Web 2.0 in the enterprise, O'Reilly expressed the need for the enterprise to turn itself inside out and to find meaning behind user-generated data. He refers to website Wesabe as a primary example. A personal finance site on the web, Wesabe shows how people spend money. The site recognizes that people often spend money in a way similar to how they would cast a vote. The more money they spend, the more they must like a store or particular merchant. This opens the door for consumers to gain visibility of their purchases as well as for merchants to enter the conversation and offer suggestions. O'Reilly pointed out that this would be a great way for banks to make use of consumer data.

"This idea is focused on the idealistic vision of making data more useful to customers," O'Reilly says. "That's a lot of letting users into the back office and turning it inside out so they can be part of that data that you have." Isn't the goal always to make the consumer smarter and more capable?

Innovative, groundbreaking products can grow from where they are least suspected. O'Reilly draws up a 1970s photograph of the geeky, glasses-clad Microsoft crew above the caption, "Would you have invested?" On that same note, keynote speaker Clay Shirky, author of the book Here Comes Everybody, touches upon the start-up and subsequent exponential growth of Wikipedia. "It's when no one knows how to deploy something that people start playing around that the integration takes places and it transforms society," says Shirky.

Shirky's keynote address centered around an overheard statement about Wikipedia that got under the speaker's skin. The mumbled, eye-rolling expression was, "Where do they find the time?" Amazingly, the amount of time Americans spend watching television makes the time spent creating Wikipedia pale in comparison. Shirky refers to the free time of humans as the "cognitive surplus." Making use of that surplus -- not in front of the TV, that is -- is when innovation takes off.

When thinking up and starting new ideas, Shirky says, "Most don't pan out, but even if it doesn't, it shows that someone working alone with reasonable tools has enough of a hope to create a resource you couldn't have imagined existing five years ago," he says. "That's the numerical answer to 'Where do they have the time?' "


Related articles:

Contact Centers Aren't Yet Ready for Web 2.0
Foreseeing a "revolutionary" future for the contact center customer service market, the latest Gartner Magic Quadrant for the sector extends the multiyear Oracle/Siebel winning streak, and highlights the continuing value of niche players for verticals.

Does Enterprise 2.0 Have Traction?
New research shows about two-thirds of businesses are using the latest tools, but there are questions over the extent of penetration.

Social Networking Continues to Permeate Customer Service Solutions
The expanded partnership between eVergance and Jive Software underscores a growing need to provide tools enabling online consumer forums.

Feature: Always On
The new generation of consumers, clients, and customers is perpetually connected -- to the Internet, to you, and to each other. What can Web 2.0 do for you?

Feature: It's All Coming 2.0gether
As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way?

Web 2.0 and the Digital Client
Handling the customers who represent the future of your business.

The 2.0 Effect
At destinationCRM2007, author and futurist Stan Davis outlines the influence that Web 2.0 is having on companies and their ability to service and sell to the next generation of consumers.

Web 2.0: Secure Now, Succeed Later
A new Gartner report says Web 2.0 technologies will force businesses to reconsider their approaches to security.

SMBs Love Web 2.0
Small and medium businesses are quick adopters of Web 2.0, fueled by cost and performance pressures, according to a new study from AMI.

CRM Strategy and Methodologies for the 21st Century
With the advent of Web 2.0 and other technologies, the CRM landscape may look vastly different in the not-so-distant future. Or will it?

Optimizing for Innovation
SAS Global Forum '08: The times, they are a-changin' -- and companies need to change, too, says one presenter.

Reality Check: No Rest for the Wiki
Don't worry: If you're not wiki-ing yet, you will be soon.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Forrester says IT departments, not business leaders, are the ones pushing for Web 2.0 initiatives.
Gartner Web Innovation Summit '08: Computing on the Web today means community, collaboration, and consumerization.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Web 2.0 Expo '09: Keynote speakers strike a common chord -- consumers want their corporations and their government to open up.
Web 2.0 Expo '09: Panel of 2.0 entrepreneurs hash out the most common routes to failure, paths to recovery, and acceptance of "I Can Has Failure."
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us