InsideView, provider of a CRM intelligence platform and marketing, sales, and account management solutions, has secured $19 million in financing led by Split Rock Partners, Emergence Capital, Foundation Capital, and Rembrandt Venture Partners. The investment will be used to accelerate research and development, market expansion, and increase adoption of the company's CRM Intelligence Platform.
"This investment further validates the market opportunity for CRM Intelligence and provides us with the capital required to accelerate our market leadership in the space," said Umberto Milletti, CEO of InsideView, in a statement. "We received tremendous interest from investors who realize CRM Intelligence is required to drive results at every stage of the buying lifecycle, from the first marketing touch, through the sales process and through the account management and growth stage. The addition of Split Rock to our team brings additional cloud-based software expertise, and a long-term perspective."
The InsideView CRM Intelligence Platform delivers validated company and contact data, prospect, and company insights and professional connections to sales and marketing, within existing workflows and CRM or marketing automation systems. InsideView offers three applications built on the platform: InsideView for Marketing, InsideView for Sales, and InsideView for Account Management. InsideView is integrated with all major CRM platforms and marketing automation solutions.
"InsideView has demonstrated a unique understanding of the marketing and sales process and how CRM can be improved to support it," said Jim Simons, Split Rock's managing director, in a statement. "The rapid growth of its customer base indicates a tremendous appetite for InsideView solutions, and our due diligence conversations with InsideView customers revealed a clear impact on revenue and productivity to a degree we rarely, if ever, see."
"This investment allows us to rapidly deliver critical new capabilities and CRM integrations that will help our customers achieve greater marketing and sales performance," Milletti added. "As CRM adoption grows, InsideView will continue to provide advanced functionality that makes CRM investments pay off for B2B enterprises."