Incentivated Launches Cross-Platform In-App Messaging API
The mobile marketing firm's API lets companies communicate with customers via in-app messages.
Posted May 30, 2012
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Mobile marketing and technology company Incentivated launched a cross-platform In-App messaging application programming interface (API), the latest tool to come online through its Iris mobile marketing software-as-a-service (SaaS) platform.

Support is provided for Apple iOS, Android, BlackBerry, and Microsoft Windows Mobile. The API can be retrospectively added to enable messaging to customers with existing apps, no matter who they were built by, or be added to brand new apps.

In-App messages, or App-Push Notifications, are a way of engaging with customers through their smartphones or tablets. They are messages or instructions sent directly to the customer's phone, in a similar manner to a text message, but via the hardware manufacturer rather than the mobile network operator. Clients can choose to route messages to their mobile apps as alerts with badges, marquees, pop-ups, toasts, etc., or as text, or both text and app-push. Iris applies the relevant business logic automatically on account of its single customer view.

This gateway for app-push notifications is designed to complement the development and launch of an app. The API can send in-app messages across a portfolio of apps on different platforms if necessary. Any app developer can use the API.

Once the customer has opted in to receive push notifications, after downloading the application, communications can be delivered to their devices, even when the app isn't open. And because there is no involvement with the mobile networks, there is no message transmission cost involved.

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