Ifbyphone, a provider of voice-based marketing automation, has launched an interactive voice response (IVR) solution for direct response TV marketers that complies with existing Payment Card Industry standards.
Ifbyphone's cloud-based IVR lets DRTV marketers process phone orders, monitor IVR performance in real time, conduct A/B tests, and make IVR script and other changes to help generate greater revenue. Other advanced functionality includes the following:
Ifbyphone's new IVR solution is priced cost-effectively, with no minimums to buy or long-term contracts to sign.
"To maximize revenue in this difficult economy, direct response TV marketers must be able to optimize their marketing on the fly," said Irv Shapiro, CEO of Ifbyphone, in a statement. "Backed by our world-class customer support team, Ifbyphone's solution is built specifically for marketing, not IT, giving DRTV marketers truly advanced IVR technology that works the way they need it. This makes all the difference in the world when it comes to ROI."