Gnip, a company that aggregates raw data from numerous social media sites, Tuesday unveiled a new partner program called "Plugged In To Gnip" that gives selected companies early access to new data sources, product features, and other collaboration opportunities.
Based in Boulder, Colo., Gnip provides social media monitoring vendors and other companies access to raw user data from Twitter, Facebook, Google+, YouTube, Wordpress, Tumblr, and other sites that they would have to otherwise gather separately.
Gnip created its new partner program to strengthen its relationships with other companies and endorse these companies' social data solutions with a so-called seal of approval, according to Gnip president and COO Chris Moody. "By creating the Plugged In To Gnip program, we're recognizing and proactively collaborating with clients and partners who are building their solutions on comprehensive, reliable, and sustainable social data," said Moody in a statement.
Gnip's partner program so far consists of 14 companies: IBM, EMC Greenplum, Union Metrics, Networked Insights, NetBase, UberVU, Splunk, Infochimps, Brandwatch, Clarabridge, FirstRain, Hottolink, Waggener Edstrom, and Mark Logic.
Clarabridge shares half a dozen joint customers with Gnip, which is expected to increase, according to Melissa Pippine, vice president of product marketing at Clarabridge.
Being part of the partner program is "very exciting for us," commented Pippine. "Having to collect your social media data from different sources takes time, but our partnership with Gnip allows us to be a one-stop shop for our customers, which is very important to us."