Engagor, provider of a platform for real-time customer engagement, social media monitoring, and analytics, today announced integrations with Salesforce, Desk, and Zendesk to simplify social lead generation.
Sales executives and customer service agents can now react immediately to sales leads coming from social channels and create opportunities directly in their CRM application, all within the Engagor platform. By linking social data with CRM data, customer service and sales teams have a complete overview of the prospective customer they are connecting with.
Through the integration of Salesforce, Desk, and Zendesk, sales teams can create new leads in their established CRM tools and link social information, including past social interactions, to see a complete profile of the potential customer. Sales executives can create tasks for themselves (i.e. send follow-up Tweet on Friday) and check pending support tickets and cases within the Engagor platform. Customer service teams have direct access to customer details on social, including past communications, whether they are current customers, and what products and services they are currently using.
"Social media is still very much disconnected from the original sales and customer service. Forward-thinking companies must realize that social is a key channel for uncovering sales leads," said Folke Lemaitre, CEO and founder of Engagor, in a statement. "Engagor's new CRM integration seamlessly connects insightful social and customer data, and streamlines the sales and customer service response processes."
Engagor monitors millions of sources across the social Web, in more than 180 languages, to track all relevant conversations about brands, products, competitors, and industries. Analytics provide reports on the company’s online reputation, customer engagement, social campaigns, social profiles, and more. Engagor also offers real-time workflow capabilities, built-in social CRM, and team collaboration tools.