Emailvision Holdings, a provider of marketing automation and customer intelligence, has acquired PredictiveIntent, a pioneer in behavioral targeting and predictive analytics technology. Financial terms of the deal were not disclosed.
With this acquisition, Emailvision is extending its customer intelligence offering to help marketers deliver more relevant and personalized marketing experiences on their Web sites and email marketing campaigns.
PredictiveIntent's cloud-based solution enables marketers to transform their Web sites into dynamic, personalized sales environments. Its patent-pending predictive analytics technology presents relevant content to every site visitor in real time. With intelligence about product preferences from PredictiveIntent, marketers can automatically target subscribers with highly personalized email campaigns.
"Behavioral targeting is transforming the world of relationship marketing, said Emailvision's founder and CEO& Nick Heys in as statement. "Digital marketers who use PredictiveIntent see double-digit percent increases to conversion rates and sales. We see tremendous business potential for marketers who integrate predictive analytics into their online relationship marketing programs."
Neil Hamilton, CEO and co-founder of PredictiveIntent, comments, "PredictiveIntent's vision has been to increase our customers' revenues through enabling real-time personalized digital experiences. Our customers are integrating our service into both their Web sites and email marketing, the most prolific being joint users of PredictiveIntent and Emailvision services. The synergy between our goals, customers, and culture was uncanny. We're delighted to be part of a truly global marketing software company and look forward to expanding our technology offering and reach."