Marketing and sales messaging company Corporate Visions today launched Power Tools for Demand Generation, a set of high-impact messaging tools designed for the B2B marketing and sales professional.
Drawing on visual storytelling techniques used in sales training, Power Tools for Demand Generation integrates these techniques with assets ranging from video modules and downloadable story documents to first-call conversation coaching prompters for sales reps interacting with leads.
"Whether it's sending tools to the salesperson or consumption of demand-gen, we absolutely believe that the mobile medium, which is going to be a much more video-driven medium, is the way things are going," points out Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "The thing about video is—whenever you're trying to train someone or to get a prospect to reconsider what they're doing, the first thing you're trying to do is to disrupt the status quo."
Using Power Tools for Demand Generation, users can identify their top three business objectives and nine associated challenges, or pain points. Each of those challenges forms the basis of an integrated campaign, such as email or a blog content piece to "push" the prospect to the video component of the process. Two-minute videos link prospects to the "Point of View," where targeted messages identify ways prospects can overcome a challenge, the company says.
Using the Brainshark platform for its video component, Corporate Visions was looking to meld key visuals and messaging to create a self-service sales conversation and to "launch a video library (that took our) messaging development effort and created a new toolset for demand-gen," Riesterer says.
Power Tools for Demand Generation pricing runs at $65,000 for a "conversation roadmap," or to build out messaging; nine demand generation campaigns incorporating video currently go for $84,000.
The solution is "taking our proven sales conversation techniques and packaging them into fast, provocative, recorded modules and inside sales call scripts that can be applied in the demand generation setting," according to Riesterer.