New research from Wantlet, a social commerce company based in Finland, today revealed that online recommendations have a positive influence on consumer buying habits.
More than 700 people took part in the detailed survey. The results demonstrate the significant impact that social networking has on consumer behavior in the areas of product discovery, recommendations, advocacy, and intent to purchase and pre-purchase decision-making.
Among the survey's findings are the following:
"The survey results confirms the emerging segment of what we define as social shopping and the growing importance of social networking on ecommerce overall," said Eero Kaikkonen, CEO and co-founder of Wantlet. "Wantlet is in the process of helping, consumers find more of what they want, while assisting retailers and brands in increasing their sales and advertising conversion rates."