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Constant Contact Expands Marketing Integrations
New content creation integrations add to email marketing functionality for SMBs.
Posted Apr 10, 2013
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Constant Contact has added multiple content creation integrations for its Email Marketing tool, allowing small businesses to createmarketing campaigns that incorporate images, videos, text, and more to improve customer engagement and support repeat business. All of these tools are available today in Constant Contact's MarketPlace.

The new Constant Contact AppConnect Development Platform provides developers with open APIs to integrate third-party applications. The new content creation integrations include the following:

  • Glyder: This application lets users send messages to Constant Contact lists and social network accounts from their mobile devices. It also offers content templates, professional visual designs, and one-touch distribution to email, social, and mobile platforms.
  • Rafflecopter:With this app, small businesses can build and customize entry forms that incentivize customers to perform tasks, like becoming an email subscriber, in exchange for entering into a sweepstakes.
  • LoopLogic: This tool imports, uploads, or records videos and lets users insert video thumbnails into Constant Contact Email Marketing campaigns. LoopLogic also turns videos into lead-generation tools by forcing unauthenticated viewers to fill in a lead-gen form. New leads get automatically added to the small business’ Constant Contact database, and all viewer activity is used to automatically create lists for autoresponders and follow-up.
  • Digioh: With Digioh, Constant Contact customers can now send file attachments, including event calendars, special PDF reports, whitepapers, or coupons, out to subscribers.

"When we talk to customers, we constantly hear how they are time-starved and looking for ways to quickly develop email marketing campaigns to meet their business goals," said Kevin O'Brien, senior director of the AppConnect program at Constant Contact, in a statement. "These content creation tools provide our customers with exactly what they are looking for to help them be successful: easy-to-use applications that save them both time and resources to build email marketing campaigns that will bring new and repeat customers to their businesses."


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