ClickSquared, a provider of cross-channel marketing software, has partnered with social marketing SaaS company Offerpop on a new offering: ClickSocial.
The new solution provides marketers with apps for recruiting, acquiring, and engaging fans on Twitter and Facebook, and the ability to direct fans and followers to direct marketing programs where the marketer can engage in tailored, one-to-one conversations with them via the Cross-Channel Marketing Hub, ClickSquared's cloud-based platform.
ClickSocial gives users access to nine Facebook apps, as well as four Twitter apps. The apps include referrals, photo contests, sign-ups, fan favorites, fundraisers, exclusive offers, and more.
"Beyond our technical need for tight integration with the Hub, we also wanted a single solution that serves more than one social network—Offerpop is the only platform with ready-to-use apps for both Facebook and Twitter," said Daniel Smith, senior vice president of marketing for ClickSquared in a statement. "Another key differentiator is that the Offerpop apps do not require fans to share their profiles to engage with the apps—we know from experience that requiring profile sharing to participate in campaigns or enter contests significantly suppresses fan conversion."
Offerpop apps instead ask users for an email address, which delivers "superior participation rates," according to Smith.
Mark Cooper, Offerpop's co-founder and chief marketing officer, said, "Offerpop is pleased to be able to embed our social media marketing platform within ClickSquared's Cross-Channel Marketing Hub. Our product was designed by marketers for marketers, and provides the social campaign tools they need to get people to engage with their brand, recruit more fans and followers, and drive revenue."
ClickSocial is now available as an integrated program within the Cross-Channel Marketing Hub. Pricing is based upon the number of fans and followers and allows for unlimited use.