Campaigner, the sales and marketing brand of j2 Global, has added enhanced segmentation and workflow functionality that enables marketers to better target and automate their marketing campaigns through the efficient management of big data customer intelligence.
The new Campaigner interface makes it easy to launch and execute targeted email marketing campaigns.
Key features of the new Campaigner solution include the following:
"Campaigner's ongoing innovations help our customers to stay ahead of the curve, empowering them to better understand their audience and create meaningful content," said E.J. McGowan, general manager of Campaigner, in a statement. "The powerful and intuitive features of Campaigner tackle marketers' biggest challenges and help them to improve marketing performance."