CallProof, developer of a mobile sales activity management/CRM solution for sales teams, has integrated with Twilio, allowing CallProof clients to track, record, and route sales calls using Voice over Internet Protocol (VoIP) technology.
"Twilio Integration in our software allows a business to buy local telephone numbers and assign them to salespeople. When a salesperson leaves, the number can be assigned to the new salesperson," resulting in a better customer experience, said CallProof CEO Robert Hartline, in a statement.
With Twilio integration, there are more options for recording phone calls. Now record phone calls that come from a click-to-call option on mobile phones or a Web site. These type of calls can also be tracked and recorded. Additionally, the business can choose which phone number shows up on the customer's caller ID.
Businesses can purchase a Twilio number to track the success of a marketing campaign.
In addition, management can log in to review calls, reassign an account to another salesperson, or use calls for training purposes. Anyone with access can log in and get stats, such as total calls to a particular number during a particular time frame. This makes it possible to see which marketing efforts are working.
"The real power is seeing what marketing efforts actually drive sales. You can see how much revenue was generated from a particular marketing effort. " Hartline said.